Anzu.io have announced they have entered a partnership with Roblox. This will bring in-game advertising to Roblox’s 199 million active users.
Itamar Benedy, CEO and Co-Founder of Anzu, said in the press release:
“Today marks an important milestone on our road to building a cross-platform advertising solution that reaches players no matter where they are or what they are playing on.”
“We are thrilled by the interest and uptake we’ve already seen from both Roblox’s creators and some of the world’s leading brands and agencies which are extremely excited to be part of Roblox’s vision of becoming a true metaverse, representing the future of how people learn, play, work, consume entertainment, try on and shop fashion, and interact with brands. This aligns with our belief that gaming is becoming a one-stop-shop where people are increasingly spending much of their digital lives.”
