In-game advertising company Anzu have announced they have entered yet another partnership with this latest one being with video game software development company Unity Technologies. This partnership sees Anzu joining Unity’s Verified Solutions Partner Program which now allows game developers using the Unity game engine to use Anzu SDK in the latest version of the Unity editor.
Game developers ranging from the bedroom coder to skyscrapers of New York City will now be able to monetize their games a bit easier in both a reliable and non-disruptive way using Anzu SDK. One company who gave their own testimonial was Axis Football developers Axis Games who said this allowed them to “liven up our stadiums and add a better sense of immersion” for players of their popular football title. The company also experienced a 775% increase from in-game advertisements in December 2021 compared the previous year.
Ben Fenster, Co-Founder and CPO of Anzu, said in a press release:
“We are very excited to be the first in-game advertising company recognized by Unity as a verified solutions partner. This move will bring our technology to even more developers, who are increasingly looking for a reliable and non-disruptive solution to help them monetize their games. Many Unity titles, including Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator, and Slapshot: Rebound, have already integrated Anzu’s SDK and are benefiting from our churn-friendly, non-clickable, and non-disruptive ads that keep players in the game, our easy drag-and-drop integration, the high fill rate of OpenRTB coupled with high CPMs of direct deals with name brands, and full inventory control over the content, data, pricing, ad formats, frequency, and ad density.”
