Global advertising platform Anzu.io have announced they have received $9 million in new funding. Co-led by BITKRAFT Ventures and HBSE Ventures, the company received investments from several major companies around the world. This includes The Chicago Cubs, Goal Ventures, VC Gaingels, WPP, and Sony Innovation Fund. Angel investors include Marc Merrill, Co-Founder, Co-Chairman, and former Co-CEO of Riot Games and Dylan Collins, Co-Founder and CEO of SuperAwesome
Gen Tuschikawa, CEO and Chief Investment Officer at Innovation Growth Ventures, Sony Innovation Fund, said in a press release:
“Anzu has been delivering the technology they promised and growing their industry footprint. We are excited to join this funding round and support Anzu, entering a new phase of growth in in-game advertising. The company’s gamer-first attitude will enable developers to access new business models and bring advertisers closer to gamer audiences without disturbing gameplay.”
Anzu had a successful 2020 filled with several partnerships with companies including Lion Castle, Axis Games, Unfinished Pixel, and Ubisoft,