According to Ben Fischer at Sports Business Daily, Coca-Cola have signed an exclusive deal with Activision Blizzard. This makes them the official drink of the Overwatch League and all other tears of competitive Overwatch. This includes the Overwatch World Cup, Overwatch Contenders, and Contenders Trials.
While details of the agreement has not been made public, sources for SBD say that it’s a three-year agreement.
In this article:Activision Blizzard, Coca-Cola, eSports, Overwatch, Overwatch Contenders, Overwatch Contenders Trials, Overwatch League, OWC, OWL