Speaking with Rocket Beans, Microsoft’s Head of Marketing Aaron Greenberg revealed that the company thought the Xbox One X Scorpio Edition would last way longer than what ended up happening. The company expected them to last one week and instead managed to sell out within an hour. Stating..
We sold out at Amazon I think in twenty-five minutes. We expected our total inventory to last about a week and it sold out in less than a day, so… We don’t share the amount of inventory, but the Project Scorpio Edition was for those core fans, the people that used to line up in front of the stores.
We knew they would be digitally pre-ordering that and we wanted to make a special edition just for them. It’s nice to see the response. In particular, in Germany the fans ordered at an accelerated rate, maybe the fastest in the world, so it was great to see the support from our fans here.
